you know you want to! Interested in trust, reputation, LBS, Startups, emerging empires etc etc. For work blog see StreetHawk Blog
Monday, February 7, 2011
Mobile interwebs to grow 26x over next few years.
Posted by David Jones at 1:19 PM No comments:
Sunday, February 6, 2011
Google Latitude Checkin - fail
Google maps/latitude/places checkin misses a big point. The post below nails its problems and the underlying of repurposing maps data as opposed to 4sq's freestyle place creation. Case in point: both in 4sq and Facebook places have loads of people checkin to the local beach - on Google Latitude the beach does not exist nor can I create it. So Google has missed an entire use-case (social connection at non commercial properties).
More important to note is the number of checkins at the beach far outnumbers ALL the checkins for local businesses - including a pub!
So putting aside if checkins are useful or just a fad - Google would be advised to think of use cases that help the user - not just Google "local" revenue plans.
One approach would be to drop checkin metaphor and do friend-proximity alerts like Whereoscope.
Heres the post:
Posted by David Jones at 2:53 PM No comments:
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